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  • NYC Residential Market

    2019年6月14日 By wh1 0 comments

    “Bring all offers!”: What brokerspeak looks like in a buyer’s market Agents are tweaking language in hopes of luring more buyers

    (Credit: iStock)

    Brokers are using flashier language — and free cupcakes — to lure buyers.

    As oversupply persists and units linger on the market, br上海贵族宝贝

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    okers are touting price cuts and a willingness to negotiate, Bloomberg reported. It sometimes sounds like爱上海同城

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    a car dealership selling last year s floor models phrases like “Price improvement!” and “Bring all offers!” are cropping up more frequently.

    One Douglas Elliman listing, for example, was knocked down to $4.99 million. The Greenwich Village townhouse was advertised as a steal: “Over $1 Million Dollar Price Drop! Originally $6.1 Million. Rare opportunity!”

    The more aggressive marketing comes as apartm上海龙凤论坛sh1f

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    ents — particularly on the high end — have been languishing on the market. Buyers, who can 上海龙凤论坛

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    take their time and shop around, have increasingly come to expect room for negotiation, brokers have said.

    “There were three price drops to get to this price point, and I wanted the reader to note the value that they could get,” Kimberly Jay, the Elliman agent with the townhouse listing, told Bloomberg. “It’s an amazing opportunity for a buyer to be able to buy something they couldn’t have two years ago.”

    Some brokers are even adding a little bonus: the first 12 visitors at one West Village open house got Magnolia Bakery cupcakes. The listing broker, Compass’ Eileen Robert, said it increased traffic. Even so, the property on West 4th Street is still for sale after 287 days on the marke上海贵族宝贝

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    t, the report said. [Bloomberg] — Meenal Vamburkar

    Tags: Luxury Listings NYC, NYC Luxury Market, Residential Real Estate
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